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Social Media and Speaking with One Voice

Wednesday, 01 February 2012
Running a Firm

While social media is a relatively new set of tools, one of the problems it can produce is a pretty old one. And that is the failure of organizations to establish rules that enable a business to have a consistent voice in the market. And the fact that firms are not training their employees in the use of social media should ensure that this old problem affects new tools as well as old ones.

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