Numbers are the cornerstone of knowledge for accountants and other financial professionals, but for many of your business clients, numerical information can be confusing or worse yet, meaningless.  Consider how many clients admit they file away their financial statements or tax returns each year without ever looking at them again.

Business valuation services are among the highest-growing niche services among Top 100 accounting firms. One aspect of providing this service, however, is notoriously time-consuming and frustrating: Writing business valuation reports. At the same time, it's crucial that you produce a quality report, according to Rod Burkert, who teaches a course on business valuation report writing and who is founder of Burkert Valuation Advisors.

What drove your accounting firm's most recent marketing efforts? Did you see a rival firm's new brochure and think, "We, too, need a new brochure"? Did you personally get a newsletter from a lawyer or other professional services firm and admit your firm should also be doing something like that?