Being a self-proclained “novice” regarding the benefits these services can provide to your business is not uncommon, as most business owners see Twitter as a form of keeping in touch with friends of family members. It still remains an engine that “only college students, teenagers, or the very tech savvy use.” Twitter is the prime example of a free social networking and micro-blogging service that allows its users to post information (called “tweets”). Each subscriber has a profile page where they can post any information, and all subscribers to their page are notified of these updates. One of the attractive features for users of
Twitter has the ability to access your account from your mobile phone. With this extreme accessibility, it easier than ever to be remain updated and post whatever information you need to share. Why is this relevant for accountants? What if you could send a text to every one of your clients, reminding them of a certain tax due date? Or what if you could remind them to send in their QuickBooks file before an important deadline, simply by typing a few lines onto a website? It is a very effective method to share information with your clients, and it can work well as a medium for publicity, taking surveys, and public relations. Twitter is a worldwide service, free, and easy to use, and a factor that accountants should take into consideration.