If you are small local accounting firm looking to grow your business, you want to be found on Google when someone enters a search into Google for an accountant in your area. People tend to search for an accountant within the context of a particular location. A small business owner in Austin will be looking for an accountant based in Austin. Thus, it's crucial for CPAs and accountants to rank prominently in local search results and, in this case, "Austin CPA."

Businesses work hard to build a clientele, and retaining valued clients should be one of your top priorities. One of the best ways to stay connected to your clients is to reach out to them regularly through an e-mail newsletter. It can be a key component in your customer-retention strategy.

When it comes time to establish a Web presence for your firm, one of the first decisions you will have to make is whether your site will be a template - one that has already been designed for use by multiple firms, or a custom design - something graphically unique to your practice. In this article, we will examine the various factors to take into consideration when choosing which path to take.
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