It depends.  SEO is used by companies that want to get prospects through their website and convert them into new clients.  If you have a full practice and don’t want new clients, SEO is not necessary!

However, if you are looking to build your practice, SEO is a great resource that will only become more and more relevant in the future.

Definition:  SEO is a way to optimize your website’s performance on search engine rankings like Google, Yahoo! and MSN.  There is a lot of intensive programming that goes in to it, but SEO companies take care of that for you and its all “back-end,” meaning that the appearance and content of your website will be unaffected.  They will build links that go to your website, submit your site to all the major search engines, submit your site to directories and use many other strategies to gradually bring up your ranking.