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Gene Marks

Gene Marks

Top Tech Questions for Penny Pinchers: Part 2

penny artThe last time we looked at five questions that penny pinchers ask before spending their hard earned cash on technology that probably won't do everything they're hyped to do. Here are five more.

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Top Tech Question for Penny Pinchers: Part 1

Stuff that doesn’t work – that’s what most technology is. Printers that sPenny pinchertop printing. Applications that don’t do what they promised. Computers that freeze up. Thank God Microsoft doesn’t build airplanes or we’d have 747’s dropping out of the sky like flies. Unfortunately, when a relied-on piece of technology, either software or hardware, goes bad it can cripple a small business and cost you a lot of unnecessary money. A good penny pincher will ask himself some hard questions before buying any new technology. Here are few….

 

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Old-fashioned Faxes and Phones Still Work

Mary Shaw owns and operates The Every Day Group, a twenty-person health care consulting firm. These aren't her or her organization's real names. And that's because she has a secret in the way she conducts business. In this modern age, the way she conducts businesses is by sending letters and faxes and making phones calls to customers and prospects. This may sound very old-fashioned in the age of social media, mobile devices and email. But it works.

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