Morgan & Morgan CPAs has a straightforward slogan – "We make your life less taxing." The same principle can be attached to our approach to marketing the firm. We strive to build a better online "mousetrap" that brings prospects to our doorstep and significantly shrinks our sales funnel. Following this idea has allowed us to grow the firm by 23 percent in the past year.

For Mark Feinsot, CPA, success didn't happen overnight. In fact, it took trial and error, and even some failure, to get to where he is today.

When I speak at tradeshows or events about how to grow your accounting business, I am always asked, “How do I connect with potential clients?” That is the burning question for any independent CPA or accountant trying to grow his or her business.