Could your practice use more customers? If so, think Google Places. Google reports that 97 percent of consumers today search for local businesses online, so having a virtual presence in our digital age is essential. Google Places brings potential customers and local businesses together first online, then in the real world. It's a savvy way for businesses to be found in today's competitive marketplace. Read more...

Is your firm or practice going to the school of hard knocks with cold-call telemarketing? We all know a "warm" lead is much better than a stone-cold lead, so wouldn't your marketing efforts improve if you "warmed" up your calls? As the old saying goes, "You can catch more flies with honey than vinegar." Cold-call telemarketing is about as smooth as molasses and as bitter as vinegar. To warm up your approach and improve your effectiveness, try a little honey. While I clearly recognize honey is more expensive than vinegar, the value of a new client is well worth the extra effort. Read more...

Dale Carnegie may have been the first person to say that people buy on emotion by saying, "When dealing with people, let us remember, we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity." Over past few decades, many behavioral economists and marketing gurus said that we do buy emotionally, and then subsequently rationalize our purchase decision. The challenge is knowing how to use the proper techniques to connect with your prospects in a fashion that captivates their emotional desires, and compels them to do business with you and your firm. Read more...