Among social media channels, LinkedIn is still considered the most helpful to building business because it retains a more professional demeanor than Facebook and Twitter, while offering a number of built-in tools to connect with like-minded colleagues. Read more...

It astounds me how much marketing continues to change.  At conferences that I recently attended, I was amazed at examples of how many companies have embraced inbound marketing to attract prospects. With the advent of social media and continued advancements in technology, the pendulum continues to swing away from the seller into the hands of the buyer.

With small accounting firms coming out of a tough tax season, we thought now would be an appropriate time to look ahead for the balance of 2010. This article looks at economic trends, accounting industry dynamics and social trends in analyzing what's ahead.

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