Today, social media is playing a bigger role in how consumers make decisions about whether to buy a product or service. Social media provides a platform for everything from their initial research to asking for a referral from a trusted source to reading reviews about your product.

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Has inertia settled into your life? Have you gotten into a routine of accepting your accounting practice as it is currently? Have you lowered your standards over time? Inertia can settle into many parts of our daily life and requires a major effort to change the direction. This includes everything from your diet to exercise regiment to your business routine. Read more...

At one time, the Internet must have seemed like a paradise for a small firm, with seemingly limitless opportunities to spread the word on the firm's brand and to find new clients. Today, technology easily supports these advantages, but not every aspect is entirely positive. Clients - both the happy and unhappy ones - now enjoy unprecedented power to voice their opinion about your practice. According to a recent survey by Nielsen Ratings, 70 percent of people trust the opinions of strangers online, and the mushrooming of websites where consumers can freely comment on businesses has helped create a "Reputation Economy" where a few bad reviews can hurt a firm's bottom line. Read more...