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Estimated reading time: 1 minute, 22 seconds

Marketing & Practice Development

Would you like to learn more about improving your marketing and practice development initiatives? We plan to discuss lead generation, internet marketing, and selling accounting services in today’s economy. 

As for a bit of background on me, I’ve been teaching and writing about accounting practice development since 2003.  Each day, I’m in the trenches talking with small accounting firms around the country discussing marketing, rain making, practice management, developing a niche, building a practice versus buying a practice, and related topics. 

I look forward to your participation. 

Hugh Duffy MBA

Hugh Duffy is co-founder and chief marketing officer for Build Your Firm, a leading practice development firm dedicated to the accounting industry.  Based in Madison, Conn., Build Your Firm works with small accounting firms providing accounting marketing, practice management and Web site development services

Prior to co-founding Build Your Firm in 2003, Hugh was a Vice President of Internet Marketing for Business & Legal Reports (BLR), a business-to-business publisher for small and medium sized businesses.  Prior to BLR, Hugh was a Director with a publicly traded global internet media company, 24/7 Real Media responsible for Business Development and Strategic Partnerships.  The foundation of Hugh’s marketing background is fourteen years of consumer packaged goods marketing with Schick, Nabisco, Clorox and Coca-Cola. 

Hugh has 25 years of marketing experience, an MBA degree in marketing from the University of Rochester and a B.S. in finance from the University of Maryland.  While at Maryland, Hugh was on a golf scholarship and his coach was Fred Funk, PGA Tour player.  Today, Hugh’s golf game suffers and he is content watching his two kids play college lacrosse.


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