Running a Firm (789)

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Tech Support Goes Multi Channel

telephoneTechnical support in the tax and accounting profession once meant one thing overwhelmingly--telephone support. And during the pressure cooker of tax season, it's still the mainstay of those seeking to solve software problems. But the advent of the Internet and social media have dramatically altered the support landscape, at once providing more tools for solving problems, but making it more complex at the same time.

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The Three-Step Rule to Happy Clients

Happiness imageDespite Mick Jagger's tax-related problems, he did have foresight about the accounting profession when he co-wrote the song "Satisfaction" way back in 1965. Making sure you have satisfied clients should be at the top of the list for every accounting firm. Yet, while your clients seem happy, how much do you really know about their satisfaction with your firm and its services? Better yet, how can you figure out if they are actually happy? If a firm can figure this out, it can soar above its competition and truly experience long-term survival.I refer to this as the "Three-Step Rule to Happy Clients:" Trust + Loyalty + Referrals = Value Read more...

The Importance of Hiring the Very Best Employees


Help wantedAs small business owners, we wear many different hats. Among which, hiring the right people, and helping them achieve their highest potential, are two of your most important responsibilities. But which one is MORE important? Read more...

Financial Planning in Bad Times

A local contractor quipped that portions of Northern New Jersey had experienced three 100-year floods in the last five years. In a way, investors of a certain age know the feeling. "A client who is 50 years old has been exposed to three major downturns -1987, 2000, 2008 and a minor blip in 2003," says John DeVincent, EVP of marketing for eMoney Advisor. For those older, the previous bad experience, he continues, was "the crash of 1929."

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Six Ways to Help Clients Stay Afloat

Cuba Gooding Jr.'s famous line, "Show me the money," from the movie "Jerry Maguire" won him an academy award for best supporting actor. Current economic conditions have a lot of business owners saying the same thing, unfortunately they are not acting. The question is, are you showing your clients their money? Are you going to win the award for best supporting CPA? Read more...

Virtualization: Virtually Accepted?

cieslak david newFive years ago, most accounting firm partners would probably have stared blankly if you asked them about server virtualization and virtual machines. But now many are adopting server virtualization as a way of reclaiming space and improving hardware performance, even if they don't always understand the technology "It's been everything we hoped for and more," says CPA David Cieslak, a principal with reselling firm Arxis Technology of Simi Valley, Calif.

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Custom Web Site or Template?

webiste designWhen it comes time to establish a Web presence for your firm, one of the first decisions you will have to make is whether your site will be a template - one that has already been designed for use by multiple firms, or a custom design - something graphically unique to your practice. In this article, we will examine the various factors to take into consideration when choosing which path to take.
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Marketing – The Secret is in the System

Many companies struggle with marketing. They tell themselves, “It’s expensive. I’m not creative. Marketing doesn’t work for accounting firms.” It’s easy to get paralyzed by the myriad of marketing opportunities continually being presented. (Yellow pages? Facebook? Lumpy mailers? Aaaargh!)  As a result, you end up stuck on the fence, trying to decide which way to go – and end up going nowhere at all.  Unfortunately, having no marketing plan is the most dangerous and expensive marketing plan of all. If you are struggling, stop.

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Investing in an Accounting Firm Marketing System

Marketing artAccounting firms can no longer be content with doing business on the golf course. In order to retain clients, recruit prospects and capture as many referrals as possible, firms must invest in a solid marketing system. Easier said than done, but thanks to increased optimism over the last six to 12 months, accounting firms are becoming more interested in business development and new client acquisition. Read more...

Get Productive One Thing at a Time

Accountants understand time management, but managing your time won’t help you be more productive. In fact, finding a faster way to get through your “to-do” list faster is a complete waste of time. Instead, what you really need to do is to look at everything you have on your list, pick the single, most important task, and work on it, uninterrupted, until it’s completed. Read more...

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