Asking about serving not-for-profit organizations is bit about asking someone if they like birds. Do you mean flightless or capable of flying, carnivorous or seedeaters, land-based or aquatic, solitary or gregarious? There seem to be as many different categories in the nonprofit world: religious organizations, tribal groups, private schools, foundations, health services.

With hyper-connected consumers in a hyper-competitive marketplace, it is essential that accounting firms quickly build trust and make personal connections in order to win over referrals. One of the best ways accounting firms can ensure a high referral conversion rate is by putting in place a sound professional website video production and online video marketing strategy.

Peter Karpas, the CEO of Xero's North American operations, is stepping down from his job. The company made the disclosure earlier this month in a filing with the New Zealand Stock Exchange. It did not give an end date for Karpas, who was hired as the first person the position in February.

The cloud changes businesses; business of all types including accounting firms and software resellers. And while the debate continues about how fast users are moving desktop applications to the cloud, particularly in corporate accounting departments and at accounting firms, there is no doubt that Internet-based software is fundamentally changing organizations and how they conduct business.

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