Everyone's talking about it and most accounting firm owners have a sense they should be doing it, but what exactly is content marketing? In a nutshell, it's a marketing paradigm that opts for providing something of value as a method of showing audiences why they might want to choose your services rather than telling them to do so.

The Securities and Exchange Commission has restored the ability of Anthony J. Price, audit partner with KMJ Corbin & Co. to practice before that body. Corbin was barred from practicing before the SEC in September 2010 for his role in the audits and reviews of the financial statements of Home Solutions of America.

Many CPAs in public practice are well acquainted with professional handbooks, such as the GAAP Guide or the Master Tax Guide. When it comes to client continuity, however, there is no stock, published guidebook for a topic that is so essential for CPA firms. Much like any of the favorite professional manuals, a guide to client continuity has to be used and not just produced and studied. It should contain core provisions for maintaining and building quality relationships, but should also have personal and individual inserts that reflect the personality and culture of the firm.

Michael Alter, long-time president of SurePayroll, has taken a position as CEO of the Tie Bar, which designs, manufactures and markets low-cost men's neckties. Alter, who had been president of SurePayroll since November 2003, took the new job this month.