Bill.com has hired Sheela Zemlin as SVP of sales and customer success. The Palo Alto, Calif.-based company, which makes invoicing products, said this week Zemlin has responsibility for all sales channels, including sales to small businesses and direct sales for mid-market businesses and accountants.

Thomson Reuters is making its Checkpoint Learning Tax Research Certificate Program available to the academic market, the company said this week. The program, deviled by the CPEasy platform, is designed to helps students develop their tax research knowledge.

Xero has hired Douglas Jeffries as CFO as the prior occupant of that job, Ross Jenkins, is moving to the newly created position of COO. Jeffries will be based in San Francisco. Meanwhile, the New Zealand-based marketer of cloud accounting software this week announced the hiring of a sales VP for the United States and of a sales director in the United Kingdom.

Auto Dealer CPAs, an association of accounting firms serving automobile dealers and their owners, has opened a new website. The group, which has 22 member firms, changed its name late last year from CPA Auto Dealer Consultants Association as it seeks to establish itself nationally.