Are you on LinkedIn, Facebook, or Twitter, but you're not sure what to do to ensure your time invested pays off? Do you wonder how your team members are using them - especially related to your firm - knowing that most of them are probably on LinkedIn, Facebook and Twitter, too? It's time to create your firm's social media strategy, training plan and policy! Having all three elements in place will drive adoption and usage of social media by your team members, ensure consistency of your firm's brand and positioning and produce measurable results.

Todd Workman has been named managing partner of the Washington D.C./Northern Virginia office of the SC&H Group, A partner with the firm since 2000, Workman continues as managing partner of SC&H's State and Local Tax practice, a position he has held since mid-2010.